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    By definition, Search  Engine Optimization (SEO) is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

    In other words, it is the process of optimizing your web content for search engines to display your ad in top results for a specific keyword search.

    Certainly, you have a lot about SEO and its connection with your website and also it’s branding. SEO is just a bunch of rules to optimize your website for various search engines. Moreover, it is also important for rankings of your website on different search engines.

    Furthermore, making your website, posts, contents, etc SEO optimized improves the traffic on your website and brings in potential customers. Therefore, this increases the quality of your website as whole making it more user-friendly, faster and accessible.

    Why is SEO important?

    Search engines are accessed by millions users daily for different queries. Therefore, there is a pretty chance for you to serve some of the users with their queries. You have to be visible to them and this is what SEO is done for.

    • Make your website appear among the top results.
    • Improve user experience and accessibility of your website.
    • A business will gain trust if its link appears in the top 5 results in search engines.
    • Promote the brand and business socially.
    • Increase traffic, conversions and sales.
    • Stay ahead of your competitions.
    • Furthermore, let’s dig deeper into Search  Engine Optimization.
    • White hat and Black hat Search  Engine Optimization
    • Off-page and On-page Search  Engine Optimization

    White hat vs. Black hat

    Are you trying to earn capital quickly?

    Or, are you ready for a long drag in your success?

    Black hat SEO

    Some people tend to have first and some second option. If you choose the first one, you are probably going for Black hat SEO. This SEO focuses only on the search engines and optimization according to them. However, there are rules you can break to get higher ranks in search engine results. These are the chief method to make quick money.

    Consequently, these all efforts results in spammy, low-grade pages and banned soon. Therefore, it destroys the chance for future sustenance of your business. You can make huge loads of cash with this way, but it doesn’t last long.

    Not only, this is short period, but also very hectic. You always have to keep an eye on the search engines and their updates to modify your practices to sustain.

    White hat SEO

    In contrast, White hat SEO is a practice for long term stability for your website. You get a prolonged online business and web presence. If you approach with this type of SEO, you do it for your audience. While, Black hat SEO is for business considering only about the search engines and neglecting human audience.

    Prefer White hat SEO for a playing long term playing and better outcomes. However, it is not always easy. As it is said, that life is never black and white. Similarly, SEO cannot be confined to White and Black. It does consist something in between of it, Gray.

    Gray hat SEO, a bit of white and a bit of black. This indicates that it is not as righteous as White and not as devious as Black. However, you don’t trap people via Gray hat SEO. You just encash the advantage that Black hat SEO offers.

    On-page SEO & Off-page SEO

    Off-page SEO concerns all the variables Google takes a glance at to enable your website to rank higher in search results. This type of SEO has many aspects to be uncovered for further in-depth understanding.


    Trust on a brand or enterprise is important for branding and conversions. Google takes into account this factor very seriously. It has heat spammy and out-dated websites on basis on lack of trust.

    You have to build a trusted, authentic and legit website to qualify Google’s TrustRank. You can build your trust via four methods- authority, bounce rates, identity and domain age.

    If your site has least bounce rates, you are trusted by Google. However, other factors are also considered before declaring you spam or trusted site.


    Interlinking and back-linking are important areas of SEO game to be managed.  You don’t need to rely on others to connect or link to you, make the initiative of asking them.

    You can get backlinks by managing the quality of your link. If not paid attention to its quality, you might be regarded as spam or low quality. Try and link from new sites rather than repeating it from existing websites.

    Anchor text is a method of incorporating backlinks to your website. For example, terms like “click here
    “or mentioning it in your content, etc are anchor texts.

    However, you must take care of the amounts of backlinks added to your page. This also concerns with the pages you are creating links for.


    The personal factors of your website affect a certain audience and also the visibility of your link in their search results.

    These factors are geographical based – City and Country.

    There are various search phrases particular for a country or site. Suppose, when you search “Yo China restaurant”, the results displayed are of nearby location only. Even the open and closing times are adjusted according to your time zone.


    Wide social coverage is also important for your SEO strategy. There are few social factors to be considered for off-page SEO. The social signals by the users allow to attain a higher rank in search engine results.

    However, this is not the only reason; there are other influencing factors- Quality and quantity of shares.

    Quality of shares matters in Off-page SEO as it enables to be recognized by Google. It adds more worth to your SEO strategies.

    Quantity of shares is the number of shares indicating how viral your content is. As it is known there are millions of people posting and millions reading those posts. Above all, there is a huge competition.

    Hope, now you have a good understanding of Search Engine Optimization. Worry not if you didn’t start SEO yet or gave up soon or even didn’t get desired result.

    Join us today and right now for tailor-made SEO strategy for your business.

    What are your opinions regarding SEO? Do let us know in the comments below.