What is Social Media Optimization?
Social media is a booming platform for online business and marketing. This is where Social Media Optimization comes into play for establishing a sound online presence.
Social Media Optimization (SMO) is a form of Digital Marketing used as a channel to grow an enterprise’s business. This process helps generate utmost publicity via social media.
Social Media has huge potential for marketing and creating brand awareness. Billions of people use different social media platforms as a part of their daily routine. Social Media Optimization can:
- Strengthen your brand
- Increase your business’s visibility
- Enhance traffic on your website
- Increase ranking of your website on search engines
- Connects with your audience
- Generate Leads
Social Media Optimization is all about creating, building and amplifying your Social Media Plans. This is an effective strategy to promote or advertise your products and services. Furthermore, SMO assists in marketing your content widely over social media platforms.
Social Media Optimization incorporates using RSS Feeds, Bookmarking sites and social news, etc. Using social media sites, video and blogging sites will be beneficial for driving traffic to your site.
In general, SMO means optimizing your website and its content to persuade more users across social media sites. The aim for SMO is to strategically craft contents that will create anticipation among the users to engage your website. You can also implement online Reputation Management (ORM). ORM ensures that no negative feedback is displayed as the first link in search engine results.
Just like SEO, Social Media Optimization can be categorized as Off-page and On-page.
On-Page SMO incorporates doings such as optimizing contents, titles and codes to enable easy access to on-page content. These contents are not only easily accessed but also easily distributed.
Off-page SMO incorporates activities like building mashups and incoming links. Hence this helps to promote and popularize your website over social media.
As discussed, SMO helps in create driving more traffic to your website and increase sales too. However, there are few tactics that can be adopted to excel your strategies:
Social Media Monitoring